Vintage Cosmetics 

The Maybelline Story

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed a 'secret of the harem'-mixing petroleum jelly with coal dust and ash from a burnt cork and apply it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and he started what would become a billion-dollar business, one that remains a viable American icon after nearly a century. He named it Maybelline in her honor. 

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Retro_Makeup_at_beautybloomers.com.jpgRetro Makeup:
Techniques for Applying the Vintage Look

A history and application guide for vintage cosmetic styles. It starts with a brief history on the acceptance of makeup at the beginning of the 20th century and continues to explain in detail the styles, colors and techniques for applying makeup to look like the 1920s, 1930s, 1940s, 1950s and 1960s. Included in each decade are step-by-step directions on full makeup styles inspired by famous women such as Josephine Baker in the 1920s, Jean Harlow in the 1930s, Rita Hayworth in the 1940s, Marilyn Monroe in the 1950s, and Twiggy in the 1960s. 



 

 

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